In the article “JD Offline Experience Stores Put High-tech Retail On The Schedule For Travelers” Chinese Consumers explains how JD.com has opened two new innovative stores at Beijing Capital International Airport (BCIA) and Hohhot East Railway Station in Inner Mongolia.
JD.com is China’s largest overall retailer and also the country’s biggest internet company by revenue. Chinese Consumers notes that the reasoning behind creating these physical locations is to give consumers the opportunity to buy what they want, wherever and whenever they want. These stores incorporate what’s known as retail technology, which makes it easier and more enjoyable for travelers to make purchases on the go.
JD.com is using this same technology to expand its retail offering to supermarkets, convenience stores, and as Chinese Consumers mentions, partnerships with hotels, and now railway station and airports. As pointed out earlier in the article, one of these airports is Beijing Capital International. Located in the departure lounge of Terminal 3 for the next three months is where the pop-up store will be placed. See This Article for additional information.
Chinese Consumers continues by noting the store will offer popular travel items including daily necessities, clothing, beauty products, mobile accessories, and suitcases and bags. Utilizing Jingdong’s smart store technology, it will understand how customers interact with products as well as which products to offer them. In order to assist with inventory management and product selection, the integrated JD Zu Chongzhi platform can analyze customer behavior and traffic flow, such as generating heat maps to ensure smooth store operations.
JD.com; China’s largest retailer’s “Boundaryless Retail Strategy” will also be used at Hohhot East Railway Station to open a 100 square meter unmanned convenience store in cooperation with China Railway Express. This location will also use Jingdong’s technological capabilities to include facial recognition and smart vending machines that once the customers selects their product and closes the machine’s door, automatically process the payment.
In the recent company’s blog “JD Delivery Stations Get Smart ahead of CES Debut”, JD has talked about the launch of two smart delivery stations in the cities of Changsha and Hohhot, strengthening the e-commerce giant’s autonomous logistics capabilities.
In conclusion, Chinese Consumers states the store will use a Mini Program in WebChat for on-the-spot buying in which the customer can take their product with them or shop online, allowing for delivery to a location of the customers choosing.