Richard Liu Qiangdong Shares The Story Of How He Started JD


The online retail business has been growing in the last decade and in recent times, has become an essential part of our lives. Just about everybody across the globe shop online these days and if you are in China, you would already know about JD, which is an e-commerce portal started by Richard Liu Qiangdong in the year 1998. The company was formed as a result of his chain of retail stores not doing well at the face of the SARS outbreak. Richard Liu Qiangdong has helped the e-commerce sector grow in China with his innovative marketing strategies as well as outreach efforts.

Richard Liu Qiangdong has had a very illustrious career, and in the beginning, he started a restaurant, but it didn’t work well. Later on, he started selling health and wellness products and eventually landed on selling consumer products from a store in Beijing. Richard Liu Qiangdong managed to grow his retail business from one store to more than a dozen stores. However, the retail business faced a lot of challenges when China was stormed by SARS that made it difficult for the retail stores to continue operating. Find More Information Here.

Richard Liu Qiangdong suffered from major losses during this time, and it led to him deciding that the best way to keep the business functional is by switching it to online retail business. He was not sure if it would work, but it did, and he ended up earning much more than he imagined. He kept on expanding his business and adding more products and today JD has become one of the top e-commerce companies in the world.

In an article with WSJ, “Chinese Retailer Turning Its Logistics Network Into Broader Delivery Service”, Jingdong talked about new package-delivery service will compete with private express carriers in a crowded market in China for parcel transportation. This marks the next step in leveraging the nationwide logistics network that JD has built over the past decade.

For Richard Liu Qiangdong, JD is not just about profits; he also wants to make it eco-friendly. He has introduced many new improvements to his company to make the entire system more efficient to reduce waste. was also the first to introduce reusable packaging for small and medium-sized products and has been greatly accepted by the consumers. They are also enjoying the extra points that are given for opting for reusable packaging. Richard Liu Qiangdong feels it is a win-win for everybody.

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