The expansion of the digital world has led to some drastic changes in marketing. The different forms of digital media available for the use of marketing allow for dynamic, memorable, and sometimes even interactive marketing campaigns that can have a deep impact on consumers that may be interested in your product. As someone who has played important roles in marketing for many years, Steve Lesnard believes that there are a few things that need to be kept in mine, one of which is that it is important to be mindful of the people you are marketing to and to make sure that you don’t overstep certain boundaries when it comes to data collections and privacy concerns.
In addition to the privacy concerns, Steve Lesnard states that it is important to keep your digital campaign simple. This makes it easier to remember when they consider looking more into the product or service that your company is marketing to them. While you may be proud of everything that has gone into your product, there is a good chance that you will not be able to fit every single feature and benefit into your advertisements. This is why it is important to focus on just 1 or 2 important details that stand out the most about your product and will immediately make it appealing to consumers to the point that they want to learn more. Once consumers are at your website or storefront, you get the chance to fill them in on the rest of the things that your product can offer them.
When you are thinking about marketing your product, Steve Lesnard suggests trying to think of the one most important thing that you would like it to be remembered for by your consumers. Once you have identified this feature, then you can come up with an immersive and impactful way to get your message across to the people that you want to see it. This can involve coming up with the proper marketing algorithms, making relationships with different companies, and even working with ambassadors for your brand. Each product will be different and it is important to understand the medium you are advertising on.